Design, Marketing & Promotion, Media Strategy, Event Planning
Event Planning, Media Strategy, Marketing & Promotion, Print Design
We’ve been working with KFC and their franchisees for 10 years now, providing marketing, design, and strategic support.
We got the opportunity to help them launch the KFC Rally4Youth to support their charity partners in 2018, and haven’t looked back.
We helped plan the concept, the 3 day journey, all the events, as well as all the support material, including Rally invites, booklets, signage, car stickers, merchandise, and even the KFC Guitar shown here, which was built from scratch.
In the first year, there were 36 cars that participated in the journey, which concluded with a Gala Dinner at the Woolshed in Shepparton. Between the Rally and the Gala dinner, we raised just over $250,000 for the KFC Youth Foundation, which was an amazing result.
In 2019 we took it up a notch, with 40 cars, and around 80 participants, we managed to raise over $400,000! An unbelievable result, and something we are super proud to have been involved with.